Browse Articles By Category - SEO
Spamming Techniques That You Will Want To Avoid
There are many ways to attract traffic from search engines. Some methods go too far and are known as "search engine spamming," "spamdexing" and "spammage."
Below you will find some common...Why do I need to hire a SEO
Let's explore the correct answer to that question. While it is true that anyone can submit their site to a search engine, there is a lot of knowledge and technique that is required to rank...Link Popularity Does It Really Matter
Link Popularity is becoming a very popular subject these days. What is it? How does it affect one's web site rankings?
Link Popularity Defined
Link Popularity is a score that can be gi...Handling Discount SEO Requests
Scottie Claiborne
It's a situation that most will experience sooner or later. The potential customer on the other end of the line has just made a plea for a discount. Your workload is f...The Keyword Tools Trap
By Scottie Claiborne
When it comes to keyword selection, clients always want to optimize for the highest searched terms (according to keyword research tools) and those alone. It takes som...Links Are Good for Business
Scottie Claiborne
Read the advice on SEO boards and tutorials these days and you will find a lot of information about linking. There are debates and "facts" on whom you should link to an...Understanding the SEO Industry
Scottie Claiborne
One of the challenges facing any new industry is creating a demand for and an awareness of the industry in the mind of the consumer. Since many Website owners have only...SEO Without Usability An Exercise in Futility
By Scottie Claiborne
Recently, I needed to purchase some specific promotional materials. No problem, I thought, I'll find a source online.
The industry is fairly competitive and the s...Links Are All About Reputation
An Interview with Mike Grehan:
Scottie Claiborne
Linking is a hot topic these days -- anyone with a Website and an interest in search engine traffic knows that you have to get some good...Interview with Shari Thurow Part I
Search Friendly Design
Scottie Claiborne
Here are Shari's 5 Basic Rules of Web Design:
1. Your Web site should be easy to read
2. Your Web site should be easy to navigate
3. Your ...Interview with Shari Thurow Part II
Scottie Claiborne
This article is a continuation of our interview with Shari Thurow on Search Friendly design.
Let's recap Shari's 5 Basic Rules of Web Design:
Your Web site shoul...10 Easy Steps to a User Friendly Website
By Kalena Jordan
18 November 2003
As a busy search engine optimization consultant, I don't have a lot of time to manage my website. But recently I learnt the hard way about the ...Are You Sabotaging Your Sites Visibility
By Kalena Jordan
15 August 2003
A recent study of New Zealand's Top 100 Companies by us here at Web Rank Ltd has revealed that every single one of New Zealand's leading companie...SEOs Who Party Like its 1999
By Kalena Jordan
4 July 2003
Search engine optimization has come full circle in the last couple of years.
Back in the mid 1990s it was easy to achieve high search engine ran...What SEOs Expect From Their Clients
By Kalena Jordan
24 March 2003
I've seen a lot of articles around lately about how to pick and choose a search engine optimization company. That's fine and dandy, but it often w...Search Engine News Blog Headline
20 February 2003
Interview With Dakota Sullivan of LookSmart
Vice President of LookSmart, Dakota Sullivan, is apparently a very busy man. Nevertheless, he finally took time out to ...Time to Rate Last Years Search Engine Prediction
By Kalena Jordan 21 January 2003
Those of you who are long time subscribers to our newsletter The Search Light will remember my article from way back in December 2001 titled Search E...How To Get Your Web Site Content Syndicated
By Kalena Jordan and Dan Thies
3 December 2002
[Kalena] Following our successful experiment of setting up a news feed for my site, search engine marketer Dan Thies and I have joi...How To Integrate Keywords Into Your Web Site Copy
By Kalena Jordan 8 November 2002
If you're reading this and your web site doesn't contain any body text on the home page, give yourself a good smack and go to your room without supper...The Search Engine Soap Opera
By Kalena Jordan 15 October 2002
The history of search engines is a bit like the plot of a soap opera. You know - Bo finds Hope, Bo loses Hope, Bo finds Hope again only to discove...Rising Above The SEO Reputation
By Kalena Jordan 29th August 2002
How many times have you seen an article referring to SEO (search engine optimization) as a "Black Art" or "underhanded", "manipulative", "sleazy", "...A Review of WebPosition Gold v20 BETA
By Kalena Jordan 8th July 2002
FirstPlace Software?, creators of the popular web site marketing software WebPosition Gold ?, recently announced the forthcoming release of the long-aw...WebPosition Release v20 Reject Reporting Issues
By Kalena Jordan kalena@high-search-engine-ranking.com 27th May 2002
As you would have heard, FirstPlace Software?, creators of the hugely popular
WebPosition Gold ? search engine m...LookSmart Answer Their Critics
By Kalena Jordan 3rd May 2002
If you've read my article "LOOKs Can Be Deceiving", you'll already know how I feel about LookSmart's recent decision to change their US-based directory...LOOKs Can Be Deceiving
By Kalena Jordan 21st April 2002
You may have heard that Looksmart Ltd have made some changes to their business model lately. In fact, Looksmart have made the profit-driven decision ...The 5 Most Common SEO Mistakes
By Kalena Jordan 19th February 2002
Having been in the business of optimizing web sites for high search engine rankings for over five years now, I have come across a number of "optim...PPC Bid Management Software Showdown
By Kalena Jordan 17th January 2002 (Note - 26th January 2003 : Please note that this article is over a year old and some of the links and companies mentioned are no longer valid).
...Search Engine Predictions for 2002
By Kalena Jordan 17th December 2001
Never try to predict the unpredictable. That's advice I have been given
and advice I am going to completely ignore this month, by attempting to...Paid Submission RoundUp
By Kalena Jordan kalena@high-search-engine-ranking.com 9th October 2001 (updated 12th December 2001).
[Please note this article is now out of date and the various pricing and busine...How Compatible Is YOUR Site With Search Engines
By Kalena Jordan (updated 25 November 2003)
Remember those little quizzes you used to see in magazines with headlines like: "How Compatible Are You and Your Partner?" or "Are You Da...