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Browse Articles By Category - Direct-Mail

Brochure Copywriting Strategy For Making A Piece Of Paper Resonate With People

Brochure copywriting strategy for effectively making a piece of paper connect with your market....

All you Wanted to Know About Direct Mail and Newsletters

Direct mail (or direct marketing) is a highly targeted method of marketing a service or product. In direct mail, communication is sent directly to a prospective consumer. This is unlike mass media, wh...

Demystifying Catalog Design

Your printed catalog is your Advertising vehicle, a good one will drive your sales right to the bank....

The Art of Responsible Email Marketing

When done correctly and abiding by the rules of email marketing Bulk email will result in higher responses and more sales....

US Postal ServiceYour Marketing Buddy

Direct mail is perhaps the most effective and efficient marketing tactic. A small business owner would be wise to learn all the ins and outs and in working with the Post Office....

6 Reasons Why Email Marketing Can Help Your Business

Email marketing(EM)is defined as the practice of sending sales letters or customer newsletters by email. Here are a few reasons why EM may be able to help your business....

Direct Mail Strategies How to Get a 50 Dm Response Rate With a Stroke of the Pen

The increasing number of advertising messages for prospective customers make it difficult for them to hear what your business has to offer. However there is a magnetic feeling that handwritten notes c...

Using Guarantees in Your Sales Letters to Increase Sales

Use a guarantee in your sales letters that allows customers to shed the risk they would normally assume when making such a purchase....

Do You Know How To Make Direct Marketing Work For You

It's tough for any business to do without direct mailing these days. Used effectively, this is your trigger to sales....

Are You Making These Direct Mail Mistakes 6 Direct Mail Tips

Common direct mail mistakes and direct mail tips....

Direct Mail Gone Rogue Congratulations Youve Won 5000

I recently received the "fabulous news" that I had won 5,000.00. You know what they say about things that sound too good to be true. So I looked for a phone number - absent. I then looked at the r...

What Type Of Copywriter Should You Hire

You need something written to sell your product or service. You turn to the Internet, tap the word 'copywriter' into Google and search. Bingo! Thousands of results, plus a swag of Google Ads to boot...

7 Deadly Sins of Marketing

This article explains the 7 things not to do when marketing your business on the internet....

Increase Repeat Business and Referrals With Direct Mail

The Ins and Outs of Customer Retention...

The Benefits of a Benefits Driven Headline With Specificity

Benefits driven headline with specificity, rather than generalities, can often be some of your most powerful headlines drawing your readers into your sales copy....

Choosing The Right Marketing Company

Marketing channels are complicated too, and if the connections in your network aren't strong throughout, your sales can come to shuddering halt....

How To Use Direct Mail Marketing To Your Advantage

Direct mail marketing can be a good way to help your companies profits rise just a little over some time. You can send out mail to people that fit your criteria of people that you are aiming your prod...

The Benefits of being able to Print Postage at Home

The United States Postal Service or USPS has listened to its customers and realized the need for more convenience in postage....

The Advancement in an Individuals Ability to Print Postage Stamps

When the USPS allowed customers to print postage stamps from online sources, they opened up a whole new world. Almost everyone has a need for postage at one point or another. It is safe to say that ...

Does Your Marketing Plan Need Changing

How does "if it ain't broke don't fix it" apply to marketing?...

Direct Mail Not What it Used to Be

The Effective Use of Direct Mail to Increase Your Bottom Line...

Article Marketing The Value Of Original Articles

When we focus on quality rather than quantity, knowledge rather than superficiality, and providing genuine value over unoriginality, our article marketing does take longer to work, but the results are...

8 Fundamental Rules For Writing Great Copy That Sells

Jo Han Mok Shares 8 Rules That He Feels Are Important For Writing Sales Copy That Will Sell....

What You Must Absolutely Avoid To Write Copy That Sells

Jo Han Mok Points Out Things You Must Avoid To Write Copy That Will Be Effective In Selling What You Have To Offer....

How To Structure Your Sales Copy Effectively To Boost Your Conversion Rates

Jo Han Mok Reveals The Four Simple Basic Steps On Structuring Your Sales Copy To Improve Your Conversion Rates....

The Power Of Using Stories In Your Sales Copy

Jo Han Mok Explains Why Using Stories In Your Sales Copy Can Increase Response Rate And Generate More Sales For You....

How To Avoid Being a Marketing Flop

Jo Han Mok Points Out The Many Mistakes That Marketers Make And Shares His Methods To Avoid Them....

What is Mach90

Mach90 - If you're serious about becoming financially independent, obviously the best way to do it is to be in business for yourself. Once you know that, all you have to do is find the right vehicle. ...

Increase Your Referrals Increase Your Marketing Results With This Little Twist

Watch your referrals and marketing results explode by trying something just slightly different. Turn your marketing results into warm referrals....

Creating a KnockYourSocksOff Prospect Package

Before planning a direct mail campaign, it's important to take some time and carefully put together your sales material. This is what I refer to as your Prospect Package....


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