Browse Articles By Category - Branding
On Branding
If you think branding is just for large companies, think again - you may be overlooking the most important component of a successful business strategy....Why Brand Matters
Whether you realize it or not, every business has a brand. How you develop it is the difference between creating your point of distinction or blending in with the crowd. If you want to stand out, bran...Branding Amid Chaos How to Handle a Merger or Acquistion
Experiencing a merger or acquisition? Don't let your brand get lost in the shuffle. Learn how to maintain or recreate a brand during the M...Building a Brand with a Thousand Songs
No one knows branding better than Apple. Learn how Apple developed such a strong brand and how your company can follow the same steps to success....Brand Beyond Marketing
Despite what many believe, brand isn?t about your logo, tagline and glossy brochure. Instead, a strong brand integrates multiple components. Learn how to incorporate your brand into every corner of yo...From Better To Best Corporate Branding
Have you ever wondered how multi-national companies like McDonalds, Coca-cola, Microsoft, Apple, Intel, Motorola, Sony and UPS came up with their names? Just think, if these companies have some lame o...Tips For Buying Quality Medicines Online
Internet pharmacy refers to a drug store that provides pharmaceutical services to people over the Internet. These services include filling of prescriptions, sale of drugs, expert consultation and v...Hiring A Branding Company 101
How to hire a branding company....Branding Branding BrandIng MSN Fails To Keep It Straight
Sometimes you see promotions come along and you wonder ? did they just do that? The current MSN promotion ? msnsearchandwin is a prime example of this.
Not only do they use ?black hat? or at least ...Getting The Most From Your Advertising Dollars
Finding a balanced approach to your advertising dollars is critical for small business owners. This article identifies techniques to assist with that balance....More About Franchise
Many people have been considering owning and managing their own business. Getting into business is their way of achieving their financial goals and needs. Some are also considering getting into the fr...Defining Corporate Identity Brand Identity Brand Image
Corporate identity is a company?s visual presence, which involves the corporate logo and design strategy for corporate marketing collateral....Branding Positioning and Differentiation
Different products need to be different brands with different names. However, the only thing common about this sense is that it?s all too commonly ignored in the hopes of cheating risk and the possibi...Branding The Ford Motor Company
Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding. Here's th...What Is Brand Identity
A strong brand identity can position a company above its competition all by itself. But having a brand that?s strong takes time, money and effort to develop. It?s not as simple as just redesigning a l...Build your Business with Strong Brands not a Mountain of Cash
You?re having the gang over on Sunday to watch the football game on TV. Which pizza parlor do you call?...The 10 Building Blocks to a Becoming a Household Name
Do you struggle to attract and retain business? Do you yearn to be seen as an expert in the field? In an increasingly challenging market flooded with fierce competitors and extremely savvy consumers,...Nobody Reads Signs and Other Popular Myths
People don't reads signs, you heard people say it, you have had said it yourself. What is the point of putting a signage strategy in your business when nobody reads them in the first place. Let's lo...The makings of a marketing plan
Fact is, just the thought of a ?marketing plan? overwhelms many. Mention of projections, studies, demographics and segmentation are returned with blank spacey stares....Ohio State Buckeyes Girls of OSU and Men of OSU CALENDARS
The History of OSU Calendars Is As Colorful As The Scarlet & Gray Itself
Since 1982, Girls of OSU and Men of OSU calendars have been making history. More than a dozen versions of OSU calendars h...History of Orient Watch
Who is Orient Watch?
?Orient Watch has always focused on mechanical watches, primarily automatic watches with its own in-house automatic movements Orient was once part of the "Big Three" watch c...How To Create Your Own Unique Brand
Millions of people are starting online businesses in hopes of creating additional
income for themselves and their families. With many men and women sharing the
same names how do you get your name...Creating Brand Awareness through Effective Brand Names amp Symbols
There is no disagreement that effective branding through ?use of a name, term, symbol or design, or a combination of these? (Quester et al, 2001) can create brand awareness and recognition in the q...Branding and Marketing
So, you know what a brand is. You know what makes up a brand and which parts of your company you might be able to exploit ? I mean use, to define and manipulate your brand and the way you are perce...Its Goodbye To Google
It's Goodbye To Google
by Harvey Segal
You read that right.
I've told Google to push off.
Stop spidering me.
I no longer want my online business to depend on its ever
changing whims...