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One of the methods used in Search Engine Marketing is the technique of buying links.

While some frown on this method entirely, or may not need to partake in this action, there are

those of us who do and reap the benefits.

Paid directory links are better for sem purposes (as opposed to text link advertising) - because

good fee-based directories place your link

in the appropriate category of which the site's main topic is about.

Why does this matter?

For one moment, let's take a look at how a search engine spider spends its life. It endlessly

crawls the Internet, looking to not only discover new content, but to also find related topics,

fresh information and to also somehow apply all of that knowledge together in order to

algorithimically produce the most relevent result.

So, as the search spider continues to find your site listed in the same category through-out the

web, (for this example we'll use "Software") it makes it easier for the spider to categorize your

site. This partially explains why you may see some sites that appear in listings that are not

100% on target.

While there are many reasons to blog, there are two primary uses that are becoming more

widespread with blogging: To game Google Adsense, and to also game the search engines for better

rankings.

Since Blogs are known to the search engines as daily snippets of information that are

updated on a frequent basis, they get a lot of preference in the search results.

Depending on the service you utilize, there are still some basics that you can apply. The two

biggest blogging sites are WordPress and Blogger. If you are looking for an advantage with SEO,

you should use Blogger since they are owned by Google, and you'll be indexed quicker.

Blogs aren't all that much different than a site. The power of a blog is from the frequency of

the posting. If the search engines see a

pattern of 3 postings per day, they will be very active on spidering that site. Depending on the

topic of the blog, you may be able to boost your blog in the rankings if it's related to a hot

topic on the Internet.

Since blogs are typically a few pages long, you only need to establish a few rules that will be

applied sitewide:
* Use an fascinating title - Also known as linkbaiting - your title should captivate the user

to read more
* Try to use your blog keywords in the title - while it may be hard to always do this, by

keeping the title related to the topic, your blog will always be relevant
* Use the H1 tags - All blog editors allow for custom templates, so be sure to stylize your

blog title in the H1 tags
* Link to other blogs - Find other related blogs that your readers might find interesting,

and question for a link in return
* Don't forget about your archives - You may post a topic that isn't hot at the moment, but

comes up later - make sure your readers can find that posting

As stated above, the key to a successful blog is frequent postings. You don't need to write up an

article everytime, two paragraphs and maybe some resource links is what a typical posting should

be comprised of.
When the search spider repeatedly finds a website within the "Software" category on many

directories, and the site in question is about software, it makes the ranking easier to compute

for the search engine when delivering

results from a user query.
Another factor that is added to the computation is the link weight - basically, of all the

links that the search spider found linking to your site, how many of them were any or all of the

following:
* Relevant
* Lead the search spider to a topical page
* Are from a "Trusted" or "Authority" site
All of these are worthy reasons to pay for fee-based directories that take the time to cautiously

review sites that are listed - take advantage of this worthy opportunity!