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Strategic Planning
Diversifying your Business for the Future
Author: Elizabeth GordonIn an initial meeting with a prospective client that I was referred to by an attorney friend of mine, I learned about getting into the online music business. At first I was skeptical. It did not seem that my business would mesh with an online music store, but having just completed my first positive thinking CD, Flourishing Financial Abundance, the leap to owning an online store and selling my own CD through the site was not all that far fetched. This quick go to market strategy allowed for an extremely low-cost entry into a fairly exclusive and profitable market with a pre-made, built-in distribution network. Backend fulfillment would be handled by somebody else with instant market entry.
I started to evaluate buying an online music store with my own methodology for business planning. As the owner of a small business advisory firm, my company helps other businesses with market strategies that will advance their business and allow them to flourish using The Flourishing Business Methodology.
Businesses these days must create new ways to diversify their revenue sources and make them reoccurring to build a strong cash flow in order to have the power to expand, take advantage of business opportunities and retain top talent in an ever-changing market. When I learned that other large companies Cadillac, Logitech, Lexxar, Nokia, RedBull had also decided to get into this business that helped to seal the deal. If multi-platinum recording artists, professional athletes, and individuals like Bill Gates and Justin Timberlake were in the business of owning an online music store, then it was obviously a worthy business to be in. If it fit well with my overall strategy and gave me a way to reach more individuals with our message then, it was worth investing in.
In working with my entrepreneur clients helping them to start, grow and build successful companies, I saw a need for a way to quickly cut off negative thought patterns and replace them with positive ones. Starting a business is risky and if you are not careful it is easy for the fear mentality to creep in when faced with a setback or two. The best practice of the most successful business owners is to maintain positive attitude and develop their sense of positive self expectancy, especially when it comes to money. In The Flourishing Business Methodology we teach that cash flow is one of the four pillars of a successful company and is this can be a difficult one to master, especially for a first time entrepreneur. After helping so many of my clients through this mental shift and developing their abundance mindset, I decided to create a CD to bring that knowledge to entrepreneurs everywhere. Then I needed a way to sell the CD to my clients and other interested parties through a distribution network. Purchasing a www.burnlounge.com/flourishing seemed to be the quickest and least expensive way to do this.
Many individuals want their lives to be better or different in some way. It is necessary for individuals to take control over the creation of their own lives. We are all sitting quite literally amongst all of our own creation. This is what we have made our life to be. Like it or not and we also have the power to change it to make it different or better. We have that power. We just sometimes need to be empowered to use it.
That is what the new audio division of the company does it empowers individuals to use their ability to create their life exactly as they want it. You see, we are each holding the paint brush that paints the picture of our lives. When we feel good, we paint a positive picture and when we feel inferior we paint a negative one. What shows up on our canvas is what first showed up and was held with feeling in our mind. By making individuals feel worthy we assist them to create a more positive outlook for themselves and that creates more worthy vibes for the world at large and that is what flourishing is all about.
If you would like to try out my audio CD visit www.burnlounge.com/flourishing and click on the icon for Flourishing Financial Abundance, or contact The Flourishing Business to be one of the first to receive the 2nd Edition of Flourishing Financial Abundance.
The Flourishing Business is an Atlanta-based business advisory firm that assists entrepreneurs. The company has developed The Flourishing Business Methodology for business success and The Flourishing Methodology for optimal personal performance, achievement and self-actualization. The Flourishing Business is and provides the products, services and advice that you need in order to achieve it. If youd like to learn more about The Flourishing Business and how we can assist you start creating one for yourself, visit www.flourishingbusiness.com or call 404-521-2401.
Article Source: http://www.articlesbase.com/strategic-planning-articles/diversifying-your-business-for-the-future-115632.html
About the Author:Elizabeth W. Gordon, founder and President of The Flourishing Business, LLC, is a visionary leader who has a passion for helping others achieve their entrepreneurial dreams and enjoy more of the best in life. With a vast and diverse background in many business arenas, Elizabeth regularly has the opportunity to share her business acumen with clients, large and small. She currently serves on the Board of Directors of the National Association of Women Business Owners (NAWBO), Atlanta and the Board of Directors of the American Association of University Women (AAUW) Atlanta. She is an Accredited Executive Associate of the Institute for Independent Business (IIB) and a certified Life Coach.
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Keywords:
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