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If you are managing a project that will require the contributions of multiple individuals or teams using a multi tiered development plan over a fixed area of time, you should consider using project management software to assist organize the elements of a project into milestone goals and organize the efforts of the development team in an efficient manner. Examples of such projects include software application development, game development, execution of an advertising campaign, web site design and development and nearly any kind of project at varying levels of complexity can be documented and conditions forecasted to allow for more organized leadership and decently focused team members assigned to specific tasks to fulfill the overall goals of the project.
Project management software should assist in all phases of the project, including brainstorming and flowcharting tools to assist in workflow and design management. Brainstorming management utilities can assist organize and coalesce abstract design ideas into a fully developed product and workflow management tools can assist make the production, marketing and evolution of this product as efficient and organized as possible.
No matter how enormous the project you are undertaking (and especially on the larger scale projects) you should map out the milestones, team member core competencies and assign tasks using project management software such as Visio from Microsoft. There are tools you may already have (such as Microsoft Outlook, which provides very basic project management tools) as well as commercially available brainstorming and project mapping software solutions that can assist streamline your development cycles and organize the information structure of your company's management teams.
Once you have worked on decently organized and streamlined projects that have been cautiously planned for and organized ahead of time by the management teams creditworthy for directing the workflow within the project, you will never want to go back to the old fashioned ways of plan development and workflow design.