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7 Positive Ways to Turn Complaints into Assets
1. Be Prepared...
Let's face it...you can please some of the individuals all the time, but you'll never manage to please all of the individuals all the time. There will be miserable customers...that's the way life is. There's not a lot you can do about it...or is there? Being prepared to take a loss to hold a customer happy may seem like poor business sense at first glance, but think of it this way...if you make him happy today, he'll reward your efforts by returning to your store time and time again. Yep, taking a loss today, will pay off in the long run.
2. Be Ready with a "Quick Fix"...
Dissatisfaction multiplies at a rapid rate! Have you ever complained and waited...and waited...and waited for somebody to get back to you? Yeah, the whole time you're impatient and disgruntled the problem seems to grow bigger. Let your miserable customer know that you are getting right on the problem. Even if it can't be fixed immediately, he'll know that it's necessary and a high priority.
3. Be Professional...
One furious customer plus one furious salesman doesn't add up to a worthy solution. Forget about the mannerisms of the ticked customer, and hold your cool. Often a professional and silent response will in turn silent and silent the tirade of the miserable customer. And that my friend, is much more likely to get the results you are looking for.
4. Be Responsible...
Go ahead...take the responsibility for the problem...even if it wasn't your fault. Hey, an "I'm sorry," goes a long way toward fixing the problem. Once you've apologized for the inconvenience your customer has experienced, you can get down to the dirty business of fixing the problem. It never pays to fix the blame or make excuses. Customers see right through it, and respect honesty rather than excuses. Keep your credibility intact with a simple apology.
5. Be Considerate...
Disgruntled customers often fear their complaints will be overlooked and overreact to get the attention they feel they deserve. Let them be surprised with the sincere consideration you give to the problem, and watch their anger dissapate. They'll walk away from a possibly explosive situation with a pleasantly surprised attitude. They'll remember that much longer than the problem that brought them to you in the first place.
6. Be Confirming...
It pays to double check on the satisfaction of a one-time dissatisfied customer. You may even want to reinforce a worthy relationship with them by offering a special discount on their next purchase! Getting them back in the habit of shopping with you can only benefit your business in the long run.
7. Be Attentive to the Cause of the Problem...
Once the customer has been pacified it's time to get to the root of the problem. Hey, chances are pretty worthy that others have been miserable about the same problem, but haven't vocalized a complaint...at least to you. They may very well take the time to gripe to their friends! Take the time to fix the cause of the problem to avoid similar complaints in the future.
Don't let customer complaints get you down or cause you to lose future sales opportunities. In a few minutes you can turn their frown upside down, and make loyal customers out of the most disgruntled. It just takes keeping your head on your shoulders, and implementing these 7 steps to ensure positive results.
Article Source: http://articles.directorygold.com
Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn is the owner of AllynCutts.com and works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on measurable results. Submitted with Article Distributor.
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Keywords:
problem customer time complaints unhappy