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If you are trying to sell wholesale products using auction sites and you'd like to increase the "I Sold It On eBay!" factor, most top eBay sellers know they have to research their SEO keywords.
SEO stands for Search Engine Optimization (a worthy thing when you are trying to attract new customers to your wholesale products or business), and it's a lot easier than you think. Plus, using SEO keyword tactics works equally as well with your website as it does with your eBay seller auctions. Although it may take you a little bit to get the hang of the process, once you learn this crucial technique you'll be eBay selling with the pros.
First, visit eBay's Pulse section, which offers anyone who visits the page a quick view of what's hot on the auction site. I'll walk you through this process using some SEO keywords that I'm personally interested in: wholesale and retail doll supplies. (For a list of wholesale companies that offer doll supplies, visit WholesaleGopher.com).
My eBay Pulse search shows there is only one "wholesale doll" item listed, 46 items matching "retail doll", 82 items matching "doll supplies" and 84 items for "wholesale doll". (Of course, your results may differ from mine, since eBay sellers are constantly changing their auctions, offerings and products). You can also use the scroll down list on the site to pick an item category that interests you, and then write down the top terms from there, too.
Next, you need to check and see how well-liked those keywords are. Using a freebie keyword suggestor, I find out that my keywords "wholesale and retail doll supply" were searched 564 times last month over many of the search engines (explaining this process will take too long to go into in this article; hopefully we'll touch upon it a bit more in another piece). Because my SEO keywords are so specialized, I'm not seeing any other results than the ones I stuck in there, but you'll probably get a whole slew. Any that describe your wholesale wares well, plug them into eBay Pulse as well to see what their demand is on the auction site, too.
Then, I visit Google and type in "wholesale and retail doll supply" (WITH the quotations - this is really important), and find that there are only eighty-four websites listed that meet the search term requirements. (Let me add here that these are incredible odds; you won't see search results like this often).
Are you still with me? Okay, now comes the hard part: figuring out which search terms are the best to populate your eBay auction with. Read the next article in this series for an in-depth explanation how to use these SEO keywords so you can start yelling, "I Sold It On eBay!" sooner, rather than later.