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Reciprocal Linking Guide
The Importance of Reciprocal Linking brought to you by NerdLib Software Labs
What are Reciprocal Links?
Reciprocal links are links with other sites which are usually are
related to the theme of your website. The concept is very easy to
understand, you link to a site and that site links back to you. The
idea behind this goes back to you scratch my back I scratch yours. Some
sites have specific
requirements when linking. For example some sites might have
restrictions based on content, page rank, or even domain names.
So why are they important?
The reason link exchanges are necessary ranges from your traffic
quality to your search engine position. This method of traffic building
is 100% free and this always fits nicely into any website's budget. It
just requires dedication and time to build up
quality links with other sites. By taking the time to sniff out links
that relate to you and sites that are legit can have some huge payoffs.
First, it will increase your link popularity which is the search
engines counting up how many times it finds your link on other
websites. This act of counting up the links or otherwise known as a
"Link Popularity Check" will increase your position based on the amount
of links it finds. A nice tool to check your popularity can be found here.
Your Link Popularity Rating is a combination of:
- The Number Of Sites Linking To You
- The Words That Are Used To Describe Your Site In The Links To You
- The Relevance Of Those Sites As They Relate To Your Subject Matter
- The Link Popularity Of The Sites That Link To You
- The Search Engine Rankings Of The Sites That Link To You
Secondly, the visitors that come from related websites are highly
targeted and you've a much better chance of selling them your product
or service since they've come to your site through a link on a related
website. The logic behind this is simple they came from a site that had
a theme related to yours. So we
can make the assumption that they are interested in your product or
service. So hand picking who you should exchange with should be very
clear now.
Link Exchange Services
I am sure you have all seen the ads before that go something like
"Get 1000's of backlinks to your site!"These services really do
not work well. They are designed to include all of its members links to
be seen on your website. Some places have filters we you can specify
the content based on the category another member might have placed
themselves in. There are a few reasons this is really bad. One
reason is that any member can put themselves in any category so the
filter system can be comprimised quite easily. Another reason is these
services
are not worth it is that you can find alot higher qaulity sites by
simply searching. Again, this can be time consuming but in the end it
is worth it.
All these members are sites looking for shortcuts and are typically not
well ranked in search engines anyway so why would you want to be on
these sites
anyway? Finally, why would you pay for something that is free?! You can
contact everyone of these webmasters and build a mutual relationship
instead of going through a middle man and paying a premium on top of
that.
Can Link Exchanges Hurt Me?
A very common misconception about link exchanges is "The more links you have the higher you will be ranked." While part of this is very accurate,
we must understand that the worng types of links can do more harm then good. You would do well to avoid participating
in link farms (FFA, or free-for-all link lists that you can add your site to), the reason to stay away form this is because
these have become recognized by the search engines, and by Google's anti-spam
algorithm specifically, as red flags for spam - and can often get your site
banned from their index. And it makes sense - if you have thousands of non-relevant
links pointing to your site, that does not say much about the legitimacy of
your content. Major search engines have begun to aggressively
penalize web sites that are deemed to be engaged in such linking strategies.
Do Reciprocal Links Still Work?
Well the bottom
line is if they did not work this article would not have been written.
But with that said it is a known fact that reciprocal links are NOT as effective as they used to
be. This does not mean abandon ship as many other webmasters have done.
This just
means they do not play the same role as they used to. They do however
have the long term effect and can still bring you a bunch of targeted
traffic
at no cost to you. The biggest claim on the net as far as link
popularity and links are concerned is "one way links" work better then
reciprocal links.
Here is the difference between the two, if you link to another web site
and the other web site links back to you, it's a reciprocal link. If
you link to another web site and the other web site doesn't link back
to your site, it's a one way link. One way links obviously are harder
to find and
usually cost some money to have.
Conclusion
The moral of the story is this: reciprocal links although not as
effective as they used to be are still effective enough to warrant the
time and effort
to create the relationship with other websites. One must be very picky
about one's site selection and keeping the content related to your site
is a must. One way links are seen by search engines as more important
then reciprocals but again you will most likely end up paying for
these. Adapting to the times is no surprise when dealing with the web,
so you must question yourself "what is my competitor thinking in regards to
link exchanges?"
The reply is they are building them up related to their content. So by
you not keeping up with the times you simply fall short in the long
run.
There are no short cuts in reciprocal or one way linking unless you
have deep pockets to shell out money on expensive text links on high
ranked sites.
So the next best option is to dedicate the time and effort to your
site. If it wasn't this way the internet would be useless and we would
never be able to find what we are looking for. Its just a fact of life
and we must hold on keeping on in respects to linking.
