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See How Using a Pseudo Directory Can Inscrease your Page Ranking and Organize your Web Site
The Manner in which you name your Web Pages do effect the way they are
Ranked. With the Pseudo Directory method you hold all your files in the
root Directory you just name them using the Optimal naming rules for
Page Ranking.
Conventional Wisdom states you should use
Sub-Directories to organize your web Pages. Unfortunately the Page
Indexing Tools Penalize your Page Rankings when you Do this, Many of
the Page Ranking Algorithms in use today deem that pages closed to your
Root are of a Higher Value then pages that are further away from your
root. If you have 2 Web Pages with the Exact same content (web1.html
and web2.html) http://yourdomain.com/web1.html and
http://yourdomain.com/articles/training/web2.html
All things being equal Web1 will have a higher ranking then Web2.html
because Web1.html it is in the Root Directory.
As
a Web Designer or a Home Based Business owner wearing a Web Designer
Hat it seems you have 2 Choices, do what seems right and in many ways
best and use a Pretty Directory Structure and Loose Ranking points or
Throw out the Directory Structure and Gain Ranking Points. Many People
Choose the Directory structure either because they don't know about the
page Ranking Algorithms or they feel a strong need to be organized and
are willing to sacrifice ranking points.
There is a 3rd Choice.
You can use what we shall call a Pseudo Directory. A Pseudo Directory
is a simple tool that you can use that will not only hold you organized
but has the added bonus if used decently can actually increase your
ranking points because you will have file names that are extremely
optimized for the Page Ranking Bots.
A quick lesson on File
Naming if you have 3 Web Pages with identical content and they are
named page1.html, bathroom.html and Home-Repair-Bathroom.html which
file do you think will have the Lowest ranking and The Highest Ranking
for the phrase "Bathroom repair". Page1.html will be lowest ranked and
Home-Repair-Bathroom.html will be the highest rank.
The Pseudo
Directory takes advantage of this page naming structure to allow you to
organize your Web Pages and still maximize your page ranking.
So
you have a Web Page that is Promoting products and Services to
Homeowners and Would be Homeowners. You want to build some content rich
web pages using articles that you find and Reprint. Using the
Conventional Method you would have a Directory Structure that looks like
root/articles/Home-Loan/file.html,
root/articles/Home-Repair/file.html and
root/articles/Home-Selling/file.html etc.
With
the Pseudo Directory method you hold all your files in the root
Directory you just name them using the Optimal naming rules. An Article
on Roof Repair would be named home-repair-roof.html not roof.html.
Similarly an article on Kitchen Repair would be named
Home-Repair-Kitchens.html and on Bathroom repair would be named
Home-Repair-Bathrooms.html
This next step is optional but it
does have a few advantages and will assist increase your page rank even
more. Create a Table of Contents or Site Map for each Pseudo Directory.
So continuing with the above example create a File called
Home-Repair-Contents.html and list all the files that start Home-Repair.
Next
(If you have more then 3 or 4 sub topics) Create a Page called
Home-Contents.html where you have links to Home-Repair-contents.html
and Home-Loan-contents.html and Home-Selling-contents.html ...
For a copy of this Article that you can Post on your Own Web Page
or Ezine go here:
href="http://www.ewguru.com/hbiz/articles/2-head-dragon.html">http://www.ewguru.com/hbiz/articles/2-head-dragon.html
About the Author:
Mike Makler has been Marketing Online Since 2001, When he built his
first Sales organization of over 100,000 Members.
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Copyright 2005-2006 Mike Makler The Coolest Guy in The Universe
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