Site Search

Google

Links

Browse Articles

Highest Rated

Most Popular


Internet > SEO

The Truth Behind SEO Myths

Search Engine Optimization specialists can relate to confused clients requesting for pages that they believe will improve their site in general. They have set their beliefs on SEO myths that they don't exactly understand. Although these beliefs may have a grain of truth in them, they will be useless if taken into consideration without thorough understanding.

* A different algorithm is used by different search engines.

Algorithm here refers to the formula followed by search engines to determine the ranking a particular web page. This means that the regular pages? won't generate a high rank in all of the search engines.

It is true that search engines have different algorithms and at times, they change their existing formulas. There are those who try to cracks the algorithms to get higher rankings for each search engine. And there are also specialists who analyze search engine results and statistics cautiously to find out the algorithm of a certain search engine.

What's not worthy in cracking algorithms and crafting gateway pages is that every time a search engine changes its algorithm, you will go over the entire process again. And this is an endless process, aside from the fact that it will be time consuming having to optimize a gateway page painstakingly then change it again after a new algorithm is in place.

What do you need to do in order to get high rankings in all of the search engines then? The truth is this: no matter how these search engine's algorithms differ, they all take into consideration the importance, relevant content and navigability of your pages; so work on these. With these, you won't need to crack algorithms.

* The use of flash animation and graphics in lieu of the content.

Flash animation and graphics hinder the search engines in determining what a particular site is all about. Why? Search engines mainly rely on the title tags and the links to identify the site's content. Flash animation and graphics covers the real content of the page. The use of these won't actually give a certain page high ranking and traffic. Remember that the best way to know all about the page is through its content.

Webmasters must never go astray from the original purpose of the site, to sell the product or service. Flash animations and graphics sure add appeal to a page, but it can be time consuming especially for those users who still on a dial up connection.

However, this does not mean that you should totally remove flash animations and graphics on a certain page. You can still make use of them but not to the extent that the content will be sacrificed.

* There is a difference between copy for search engines and site visitors.

Other clients request for doorways and gateways thinking that there is a worthy difference between a worthy copy for the search engines and a copy for the visitors. What webmasters need to do instead is write keyword rich copy that will be beneficial for the site visitors and still stresses relevant keywords/keyword phrases. All you need is a little technique to combine what your visitors need and what the search engines want.

* Use a different site for SEO.

There is certainly no need for another site for search engine optimization. Instead you need to optimize the actual site. You can do this by creating relevant website content. With relevant content, the site will have more inbound links and gradually get higher ranks.

These beliefs may have points of truth in themselves; but it pays to understand them better to avoid deception.

This article is written by nPresence. For freshly written website content and for all your web marketing needs, please visit http://www.npresence.net.

Article Source: http://www.ArticleBiz.com

Rate This Article Rating Saved!
Add to Mixx!

Keywords:

search engines content site need page engine algorithm algorithms grap


Related Articles:

Blog Search Engine Optimisation
7 Simple Steps to an Optimized Website
Optimize Your Site to Enhance Web Ranking
Boost Your Web Rating with Optimization Techniques
How to Market your Products or Services Using the Internet
Modernization of the Search Engines
Google Loses Market Share in July
6 Simple Steps For A Search Engine Optimization Strategy
ExactSeek Explained Part 1 Revised
Make Money With Top Paying Keywords
The 10 Biggest Search Engine Optimization Mistakes 1 Wrong Keywords
Getting The Top Result In Search Engine With Successful Marketing Is Harder But Not Impossible
Resources you can use to promote your online business
Breaking the Myth about Page Rank PR
How to Help Google Make up its Mind
10 Great things NOT to do with Google AdSense
A Smart Trick for Attracting Higher Paying AdSense Ads
Meet Adwords AdSenses Fraternal Twin
Tips for maximizing Your Google AdSense Revenues
10 Inside Secrets to Google Adwords Part 1
How to Make a Sitemap For Your Website In Five Steps
Picking Keywords for SEO A Different View
4 Tricks For Lightning Fast Indexing
The Trust Quotient Is Your Website Ranking High on Trustworthiness Part 2
Uncomplicated Website Search Engine Positioning