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SEO
7 Simple Steps to Spy on Your Online Competition and Acheive a High Page Rank
My Grandfather ran a small Grocery Store and when you would
ask him a Question about his Business he would laugh and
Reply does Macy's Tell Gimbel's. (At the Time Gimbel's was
a major Competitor of Macy's in the New York Department
Store Market.)? Well if they if Macy's were on the Internet
back then they would be telling Gimbel's a lot. Gimbel's
of course would need to know how which steps to take and
what tool's to use to spy on Macy's.
All Examples are based on the search term
'buckwheat pillows' I do not
sell 'buckwheat pillows',
but I did recently order some online recently.
1 - Who is Number 1 for Your Best
Keyword.
Go to Yahoo, MSN and Google
Type in "buckwheat pillows"
see who your Top competitors are. You may want to look at
the top 5 or 10 for Yahoo, MSN and
Google. Do they overlap,
Is somebody number 1 in all 3 Searches or are they different.
Who Appears most often in the Top 3, the Top 5, the Top 10.
Now Pick one of your Top competitors and see what else you
can learn from them. Let's use
href="http://www.l-oma.com/">http://www.l-oma.com/ for
this example.
2 - What Keywords is
http://www.l-oma.com/ and how often.
The Meta Tag Analyzer
tool will tell you which keywords
appear on there page and how often. Just go to
http://ewguru.com/tagtool
and type in www.l-oma.com and
click submit. You will get a Report. The Top of the
Report contains information on the Title,
Description and
Keyword Meta Tags we
will use these later now scroll down
until you see the Report Heading [The
Keywords Found on
Page]
This Heading tells you the Keyword
Density for the Keywords
and Keyword Phrases
on this Page. You will notice
the Keyword 'Pillows' appears 3.76%, 'Buckwheat' 3.29% and
'Pillow' 1.88%. You will also see that 'buckwheat pillows'
appears 2,88%. A Keyword density of about 3% is just about
right for your Target Keyword Phrase.
Now Scroll up a little you will see the Heading [
found in the IMG Alt tags]
The Alt tag of an image is the
text a user sees when the Image can't be displayed. In
this case they are not using Alt Tags. They could improve
slightly by adding Alt Tags to
there Images. Maybe for the
Pillow they could place 'Enjoy this Comfortable Buck
Wheat Pillow'
Scroll up a little more and you will see the Heading
[Keywords found in the Anchor tags] Tells which
Keywords are being used with there Links.
Keywords in the Anchor can assist your ranking.
Perhaps they could have said 'Order Buckwheat Pillows'
instead of just 'order'.
3 - Title Meta Tag
Let's Keep working with the Report from the tagtool. Scroll
up the page a little and you will see [Meta
tags analysis].
and? [Meta tags report for:
http://www.l-oma.com/index.htm]
The First Entry under Both these Headings is? Title. This
is the Title that appears between the title and /title HTML
Tags in the Header. The Report tells you the actual title
is 'Quality Buckwheat Pillows Handcrafted in Maine by L-OMA'
The 2nd Heading Tells you The Title relevancy to page
content is 89%. Yahoo, Google and MSN
like this to be fairly
accurate. 89% is pretty Good 95% or Higher is Ideal. See
http://ewguru.com/hbiz/perfectmatch.html
for a Quick Lesson
on how to get that number to 95% or Greater
4 - Description Meta Tag
The Next Entry under [Meta tags
analysis] and [Meta tags
report] is
Description. Think of this as a Summary of what
is contained on the Page. This is also what Google, Yahoo
and MSN Display when your listing Appears. Ideally the
Description should
match perfectly with what is on the
Page, In this Example this tool won't measure the
Description because it is over 200 Characters? Google, MSN
and Yahoo use between 150 characters in there Listing.
Look over there Description it uses the Keyword Phrase
'Buckwheat pillows' 3 Times. It uses the Company Name
L-OMA. Notice too that it uses lot's of word like Neck,
Spine and Sleeping that appear in the Keyword Density
Report. The Description is Excellent appears to be very
good.
5 - Keywords Meta Tag
Keywords is the 3rd Row in both the [Meta
tags analysis].
[Meta tags report]. You
get to see the actual Keywords
they want to be indexed under and how well this page
Matches. They got an 84% match which means out of the 19
Keywords they chose only 84% or about 16 Appear on this
Page. Look at there Keyword List
[buckwheat pillow, loma buckwheat pillow, l-oma, back pain,
pillow, headache, snoring, neck pain, migraine headache,
sleep apnea, tension, muscle pain, stress, buckwheat hull,
Maine]?
You may want to type in some of there Keywords into Yahoo,
MSN and Google and see how they Do.
6 - Link Tool (
to Find out a Little more about www.l-oma.com. Go to
the
Link tool and Type in www.l-oma.com and then click.
You will Notice that they have 16 Backwards links from
Google, 312 from Yahoo and 3 from MSN. Click on 312 under
Yahoo and you get to see who is linking to them. Likewise
click on 16 under google and 3 under MSN to see who they
list as Back Links. Can you get links from these web sites
too. (A Similar tool but with some extra information can
be found here http://ewguru.com/uptimebot)
?
7 - What Other Keywords to use
The? Keyword Suggestion Tool is another Source of
Fantastic Information. (
href="http://ewguru.com/kw-suggestion">http://ewguru.com/kw-suggestion
)
Just Type in your Keywords 'buckwheat pillows' and find out
other Keywords you can use.
Go Back through the steps with these new keywords and
see what else you can learn. You may want to target some
of the Less Popular Keywords first for your own High Page
Rank
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