Word of mouth can be one of the most effective forms of marketing. But how can you get individuals talking about the products or services you provide?
Opt-in email can be a worthy way to create buzz about your company. People have to sign up to receive mailings, so you know they are interested in what you do. They can also pass on messages to their friends and family.
Other advantages to email marketing include:
* Quick and low cost to create and deliver compared to offline direct mail.
* Ability to focus on niche areas of interest.
* Customer feedback can arrive quickly.
* Communication can be personalised.
* Impact is immediately measurable.
If you decide to outsource email marketing, you should ensure you choose a company that provides all these services:
Consultancy services assist to maximise the benefits of your email campaign. This includes:
o Gaining contacts.
o Ensuring your contacts stay registered.
o Dividing your contacts into sub-groups, to ensure their interests are met.
o Designing HTML elements.
o Measuring the impact of your email campaign.
* Email sourcing
Companies can act as email brokers' by sourcing rented lists of contacts that match the market you are targeting. If you use this service, the content of your email will be reviewed, mail-outs will be taken care of and you will receive reports on the results.
* Email copywriting
By using copywriters with extensive marketing and editorial experience you can ensure your mailings have the most effect. This can be attracting customers or persuading individuals to pass on messages.
* Email creatives
While plain text emails can be just as effective in getting your message across, you can make your mailings more attractive by:
o Creating HTML content.
o Designing custom-made landing pages.
o Creating pages focused on the content of your campaign.
* Sending your email and reporting
Once your emails have been sent out, you can receive reports on how successful your mailings have been. This will show:
o How many individuals open the emails.
o The click through from your emails.
o Rates of subscriptions and unsubscriptions.
* A successful email campaign
As offline direct mail costs an average 20 times more per lead than email marketing, a well-run campaign can save you money, make it easier to communicate with your customers and is a worthy way to get individuals talking about your brand.
Tony Head is an Online Marketing Producer, working for MediaCo. With expertise in search engine optimisation, pay-per-click, email marketing and viral marketing, MediaCo create online marketing strategies for a wide range of clients in a variety of sectors.
For more information, visit [url="http://www.media.co.uk"]Email Marketing MediaCo[/url].
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Email marketing – create buzz at low cost
By : tonyhead
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Keywords:
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