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8 Fundamental Rules For Writing Great Copy That Sells
Author: Jo Han MokThe number one objective of your sales copy is to get your prospect interested enough in your offer to actually take action and purchase it.
Just how do you actually write copy that does just that?
There is no one hard and fast rule to achieving that but there are definitely certain rules that needs to be followed if you want to write sales copy that is effective in getting your prospect to purchase from you.
Rule #1 - Focus On Your Prospect Sales copy should always be written with the prospect's needs, wants, desires, and feelings in mind.
Always focus on the prospect, never on yourself. Forget about inflating your own ego.
Rule #2 - Target Your Market
Select a market for your sales copy.
Do some research on the market that you wish to sell to.
Understand the demographics of your potential customer and speak his language.
Understand his fears, pains, wants, needs, problems, etc.
Write your sales copy specifically for your selected market.
You cannot write copy that sells effectively, pleasing and appealing to everyone under the sun at the same time.
Rule #3 - Never Assume Your Prospect Understands What You Mean
When writing copy, it is hazardous to assume that your prospect understands what you mean.
Always strive to write using simple words and phrases. Explain anything that you think the prospect might get lost and not understand.
Never try to get too clever with your sales copy that some of your prospects might not even understand what you mean.
Rule #4 - Make Your Copy Alive
When writing sales copy, you really want them to take action, so you really need to inject action into your sales copy.
Avoid using conditional phrases.
Instead of using, "You would learn..." or "You could earn...", you are better off using, "Learn..." and "Earn..."
Rule #5 - Write Sales Copy The Way You Talk
Copywriting is salesmanship in print so what better way than to deliver your sales messages the way you would if you were speaking right in front of your prospect.
Forget all that your English teacher has taught you to write.
Feel free to use sentence fragments, short sentences, and even one-word sentences.
The easiest way to know if you are writing the way you talk is to read it out.
Rule #6 - Point Out The Benefits First Before Even Telling About The Features
Always focus on how your offer can benefit your prospect. Point out to your prospect how your offer can make his or her life better, easier, more comfortable, worry-free, etc.
Features do not mean much if your prospect cannot relate how they will benefit him or her. It is your duty to point out to them the benefits if you want your sales copy to perform effectively.
Rule #7 - Use Testimonials To Support Your Claims
Whenever possible, always include testimonials of happy customers to support your claims and convince your prospect that he or she can achieve the same results with your offer.
Rule #8 - Motivate Your Prospect To Take Action With A Reason
You should always give a reason for your prospect to take action immediately after reading your offer like a time-sensitive bonus, special "Act Now" price, etc.
The above 8 fundamental rules to writing sales copy will assist you draft and write a worthy piece of sales copy that will sell in almost any market you wish to pursue.
Article Source: http://www.articlesbase.com/direct-mail-articles/8-fundamental-rules-for-writing-great-copy-that-sells-15979.html
About the Author:Jo Han Mok is a frequent guest and featured speaker at Internet Marketing bootcamps and conferences on subjects such as copywriting and Joint Venture Marketing. Visit his website to find out how he can assist you turn mere words into cash! http://www.MasterWordsmith.com
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Keywords:
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